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課程名稱 |
醫療策略管理
Strategic Management for Health Care Managers |
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開課學期 |
99-2 |
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授課對象 |
公共衛生學院 健康服務與產業組 |
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授課教師 |
楊銘欽 |
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課號 |
HPM7048 |
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課程識別碼 |
848EM2230 |
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班次 |
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學分 |
2 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
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上課地點 |
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備註 |
本課程以英語授課。南加大Dr. Myrtle主授,7/22-31(五18-21、六9-21、日9-17)211R與蘇 喜、林能白、張睿詒、鍾國彪、陳端容合開
限碩士班以上
總人數上限：60人
外系人數限制：10人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/992strategy_mngt |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
The title of the course has been instrumental in shaping the focus of this course and the material to be covered. My particular emphasis will be on management strategy within the context of current theory and practice. We will introduce new concepts, develop and refine old ones, expand upon your theory of management and organizations, and examine present and emerging practices. |
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課程目標 |
This course is designed to provide you with knowledge, skills and insights into organizational strategy and managerial leadership in the health field. At the end of the course, you will be able to:
•analyze organizational problems using a variety of different methods and approaches;
•list the characteristics of effective organizations, programs and managers;
•discuss the characteristics of effective or innovative managers and their organizations;
•assess the strategic and operational problems and issues facing contemporary health care organizations;
•develop innovative or effective strategies for responding to changing economic, social and political conditions;
•critique the strategies used by other managers and organizations in meeting environmental opportunities and problems;
•evaluate the role, function and appropriateness of marketing and strategic planning in health care organizations;
•appreciate the importance of intergovernmental and interorganizational relationships;
•respond to personal and organizational challenges in the pursuit of excellence in the health care industry.
•apply methods and concepts from your coursework in finance, management, economics and public policy to analyze and resolve organizational problems or dilemmas.
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課程要求 |
Satisfactory performance in this class requires that you:
*read all materials assigned for each class session prior to the class meeting days listed on the syllabus;
*effectively participate in the seminar discussions and class activities;
*analyze all assigned problems and case studies with sufficient preparation to engage in critical thought and discussion;
*make oral and written presentations of cases and problems. |
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預期每週課後學習時數 |
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Office Hours |
另約時間 備註： as needed |
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指定閱讀 |
Abraham, Stanley, C. Strategic Planning: A Practical Guide to Competitive Success, Thompson Learning, 2006 |
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參考書目 |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Effectiveness of class participation |
25% |
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2. |
Case analysis |
35% |
One case analysis of those discussed in class must be submitted for grading. Your analysis must not exceed 5 double spaced pages. Your analysis must include a brief summary of the problem and your presentation and discussion of how to resolve the problem (or problems) you uncover. |
3. |
Final Examination |
40% |
A final examination will be required. You will be asked to develop a presentation to the chief executive officer on an issue or concept discussed in this course. You will be asked to define the concept, explain the advantages and disadvantages of the concept, why you believe the organization should adopt this concept, and the benefits that you expect the organization will realize through the adoption of your recommendations. You will be able to use your class notes and other class materials in developing your recommendation but you will not be allowed to consult with others in the class or to use your computer or other electronic device to seek information from sources outside of those provided in this class. |
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週次 |
日期 |
單元主題 |
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第1週 |
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Introduction to the Course |
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第2週 |
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Managers and the Strategic Management of HealthCare Organizations |
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第3週 |
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Purpose, Mission, and Vision |
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第4週 |
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Organizations and Their Environments |
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第5週 |
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Assessing Organizational Strengths and Weaknesses |
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第6週 |
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Developing and Selecting Organizational Strategies |
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第7週 |
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Strategic Market Planning |
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第8週 |
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Creating and Managing Strategic Alliances |
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第9週 |
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Strategy Implementation |
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第10週 |
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Organizational Change and Innovation |
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第11週 |
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Making Strategic Decisions |
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第12週 |
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Future Environments, Organizations and Managers |
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第13週 |
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其餘課本內容 |
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